DROP believes in the importance of keeping water safe. Collaborates with organisations to improve and protect the quality of the water. Because of that, they really think that every drop is important and necessary for your body and for the planet. So that’s why the tagline defines that concept: ‘Every one counts’. This champions every buyer’s consciousness about caring more for the planet while linking back to the organisation’s mission. 

We developed their brand from the ground up, creating a logotype and a submark. Building up the identity from a keywords' selection and a simple colour palette. The addition of graphic elements helps to carry the brand on different campaigns or platforms.